Our story

Wedon'tmakecharcoal.Wemakelegends.

You're a legend at work. A legend at the grill. A legend in the… well, everyone thinks they're a legend there. Our job is to make it true at the fire: fuel made the hard way, from the best raw material on the planet, for nights built around food, drink and the people you share them with.

Glowing chunks of lump charcoal

Chapter one

Born from the hardest wood

It started with the raw material. Since day one, our charcoal has come from one of the densest hardwoods on the planet, sourced in South America. Dense wood, dense heat: the foundation of everything we make.

The team at work at a charcoal kiln at night

Meanwhile, at the kiln…

Perfected the hard way

Old-school craft meets modern engineering. We pushed lump charcoal to burn hotter, longer and cleaner, packed it in weather-resistant resealable bags, then took the same obsession to briquets and fire logs.

A pitmaster checking his grill outdoors

No trees were harmed…

Sustainability without compromise

We've never cut down a tree to make our charcoal. Our wood is sustainably harvested or upcycled from forest waste, always within environmental regulations, and we're reinvesting in our supply chain to shrink our footprint and reach full FSC® certification by 2028.

A man tending a big open fire at sunset

To be continued…

What's next? Big things.

New fuels. New corners of the BBQ world. Events, partnerships and new sustainability commitments. The fire is just getting started.

Meanwhile, behind the fire…

What we
stand for

  • Craft

    We sweat every detail, from the raw material we pick to the moment you light the fire and season the brisket.

  • Sustainability

    Our wood is sustainably harvested or upcycled from discarded forest waste. Always within every environmental regulation.

  • Exclusivity

    We own and run every one of our charcoal facilities. Every step of the process stays in our hands, and it always will.

  • Cutting edge

    Patented technology and proprietary know-how, built into facilities designed for one thing: the highest-performing fuel out there.

  • Experience

    We're more than charcoal. Every product we make, event we back and pitmaster we support exists to create #LegendMakers.

  • Support

    Rooted in South America, we create fair, safe and dignified jobs, back local economies and partner with Indigenous communities.

  • Renewable fuel

    We've never cut down a tree to make our charcoal. Everything we burn is already sustainable or upcycled.

  • Small batch

    Everything is made in small batches. That's how premium quality stays consistent, bag after bag.

Meanwhile, at a store near you…

Find
Jealous Devil
in stores