This is a quick guide to help you create legendary content.
It is essential, for both photos and videos, to have a good framing/composition, but also:
If possible, take multiple photos/videos from different angles—some close-ups, others from a distance, and some at a medium distance. This helps make the content more dynamic and provides more editing possibilities.
Standardized photos of product and packaging is appreciated. Please, also consider being creative with product and packaging images with any action involving the product.
Remember that it's not just about the packaging
The product as a hero
You can show the food, but try also have some shots that focus on the product being used
Focus on the details
Jealous Devil has numerous products with each having specific characteristics and uses. With charcoal as an example, please take images of the entire cooking process, step by step, including lighting the charcoal, without exclusively focusing on the recipe.
Content focused on "Why you use JD" and "Why each product is better than competitor brands", using the best lifestyle background is appreciated!
If you have any Q's please ask.
Check the page of each product on the Jealous Devil website to discover the main features of the product you are filming/photographing. It's crucial that your content serves to highlight what Jealous Devil has to offer best.
Technical aspects: always look for environments with good lighting. Additionally, try to control the background scenario by eliminating elements that don't match the content. For example, an object that appears in the background without any necessity, capturing the attention of those viewing the image.
Finally, photos/videos should always have variety. Prior to content creation, please ask JD's intention with the content—whether it should be recorded vertically or horizontally, if it needs to be a video with a beginning, middle, and end, or if JD only needs individual scenes.
Let's work together!
If possible, add some lifestyle photos/takes to your content creation session
Extra tip:
If you're recording a video using JD products, know that educational videos are an excellent option for more original content, especially showing how to use the product or offering specific techniques to get the most out of your Jealous Devil. So, before recording, let us know if you have any ideas for educational videos because we always want to teach everyone how to be legendary.
Here is a great example:
